About Schafer Hardwood Flooring Co

Our Heritage

The Story Behind Schafer Hardwood Flooring Co.

Scott Schafer, founder and president of Schafer Hardwood Flooring Co., realized his passion early in life was to create top quality premium flooring from wood that would be appreciated for generations. That passion led him to open Schafer Hardwood Flooring Company - formerly known as Schafer Woodworks - in Tecumseh, Michigan, in 1981.

Schafer Hardwood Flooring Co. was built on Michigan history. Literally. The milling and manufacturing facilities are located in the heart of rural southern Michigan, on ground that once belonged to famed automaker Henry Ford. Ford used the land as a proving ground to test drive his tractors and other farm equipment.

Just as Ford revolutionized the automotive industry, Schafer Hardwood Flooring Co. has also revolutionized flooring.

Today, they employ more than 40 craftsmen and women producing premium flooring for projects around all of North America. They are the exclusive manufacturer of the industry-leading V3 engineered hardwood flooring.

Meet Our Team

Meet Scott Schafer

Scott Schafer

Scott Schafer is the founder and owner of SHFC. A background in Engineering combined with 36 years of experience lead to the development of the V3 brand. Scott's ingenuity and integral knowledge in hardwood has led the company to where it is today. Scott attributes much of his entrepreneurial enthusiasm to his involvement in Junior Achievement as a young man. The company and employees actively support Junior Achievement today. When not working, Scott enjoys cycling and water skiing. Scott, his wife and three children live in Sand Lake, Michigan.

Meet Laura Schafer

Laura Schafer

Laura Schafer joined the sales team for SHFC over a decade ago, primarily serving the national customer base. Laura has a family background of more than 45 years in the lumber industry. In addition to understanding hardwood, Laura was at the forefront of V3 during its infancy stages. This combination offers a keen understanding of the science behind V3 and translates to an informed customer.

Outside of work, Laura stays busy with her husband, Scott and 3 children.

Meet Scott Larson

Scott Larson

Scott Larson is the Sales Manager for the Great Lakes Region. He joined Schafer in 2017, coming from an extensive background in sales. Outside of work, Scott enjoys fitness activities and spending time with his family.

Meet Belinda Brinning, Liz Isaly, & Julie Crots

Belinda Brinning, Liz Isaly, & Julie Crots

Belinda Brinning (BB) joined the company in 2012 with a strong background in interior design. She assists with all stages of the customer experience. BB has 3 beautiful daughters.

Liz Isaly spent 15 years in retail and customer service before joining our team in 2015. Her primary focus is in making sure your order arrives on time. Away from work, Liz and her husband are busy raising 2 young boys.

Julie Crots is the anchor of our team with over 20 years at SHFC. As our Assistant GM, Julie oversees all daily business with a focus on accounting and operating systems. Julie enjoys spending time with her family and following sports.

Our craftsmen are committed to producing the highest quality floor for your home. Our high standards ensure your V3 floor will exceed your expectations.